Communication design for the launch of Hello Bus service

Client: atc_ 2004 / Project type: VISUAL COMMUNICATION

Hello Bus is a tailor-made service for Bologna’s bus net that provides information on the arrival time of each bus at the stop of interest to the Customer. This service provides via sms the next arrivals, in real time and accurately thanks to satellite detection of urban vehicles,

The challenge was to deliver to a large group of customers of all ages and backgrounds a series of instructions that could be potentially complicated or difficult to remember. The solution to the client’s need was to find a simplified and direct narrative using illustration as used in graphic novels, so that the service could be communicated in a detailed, yet direct user-friendly way.

Graphics and concept: Stefania Trofino for © SdB